You need to set up your Communication Defaults in CLEO: Settings; User Defined Values; Communication; Customer Notification Defaults.
Make sure that Customer Email and Customer Text are checked like below
How to make sure your Lead is set up properly
In the Lead contact, make sure they have a Cell Phone set up for texting
In the Lead contact, make sure they have an email address set up for emailing
In the Communications Tab, make sure they are set for Customer Texts
In the Communications Tab, make sure they are set for Customer Emails
You can have more than one Cell Phone and Email for a customer
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